Google U.S. search share86.1%All platforms, August 2026
Bing U.S. search share8.9%Still millions of high-intent searches
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Top 3 organic results68.7%Combined CTR in one 2025 benchmark
AI
AI search visibility15.7%AI Overviews on keywords in a major 2025 study
Visibility drives growth
The top three are where buying decisions happen.
Ranking higher does more than make your business look good. It puts you in front of people who are actively searching for what you sell, right when they are deciding who to call, visit, or hire.
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More calls and leadsGet in front of high-intent customers before competitors do.
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More map visibilityShow up across the neighborhoods and service areas that matter.
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More trust at the moment people searchHigher visibility and strong reviews create instant credibility.
plumber near me
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AllMapsImagesShoppingVideos
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1Apex Plumbing4.9 ★★★★★ (321)Plumber · Open now
CallDirections
2River City Plumbing4.8 ★★★★★ (189)Plumber · Open now
CallDirections
3Honest Pipe Co.4.7 ★★★★★ (124)Plumber · Open now
CallDirections
Google Maps only shows three businesses in the primary local pack. Being one of them puts you directly in the highest-visibility local real estate.
U.S. Search Market Share
Google86.1%
Bing8.9%
Other5.0%
Organic Google SearchWhy #1–#3 matter
#139.8%avg. CTR
#218.7%avg. CTR
#310.2%avg. CTR
In one published benchmark, the top three organic positions accounted for 68.7% of clicks.
Google Maps Local PackAll three spots matter
#117.6%
#215.4%
#315.1%
Local-pack click rates are much closer together, which makes earning any top-three Maps position especially valuable.
AI
AI search is changing discovery15.7%Semrush found AI Overviews appeared on 15.69% of tracked keywords in November 2025. Visibility now means being understandable to search engines and AI systems.
Search share: StatCounter U.S., August 2026. Organic and local-pack click-through rates: First Page Sage 2025/2026 benchmark. AI Overview prevalence: Semrush 2025 study. CTR varies by query, industry, device, SERP layout, and intent.